Est. 2019Quezon City, PhilippinesProjects from USD 1,500

A content and product studio for brands that sell online.

The team · Tokyo + Manila

John Abellare

John Abellare is Content Brewery's Creative Lead, a senior graphic and multimedia designer, artist, and product designer. He has led creative work at Content Brewery since 2019. Before that, he led a social media agency's offshore Philippine design team as its Senior Multimedia Designer. He has led teams of up to about 15 people, first as an agency contractor and later as a founder.

See John's full portfolioLinkedIn
Senior multimedia designerArtistProduct designerLed teams of up to ~15Factory sourcing in China

What John designs

Six areas of work.

Each area has full examples in John's portfolio.

01

UX/UI design

Website and app screens designed for clear navigation and sales, ready to build in Webflow, WordPress, or Shopify.

02

Logo & branding

Logos, brand identity, and the design rules that keep every asset looking like one brand.

03

Packaging & prints

Product packaging, labels, and print pieces designed for production.

04

Product & merchandise

Product concepts and merchandise, from first sketch to production files, with manufacturers in China.

05

Illustrations

Original illustration for brands, products, packaging, and social media.

06

Amazon A+ Content & storefronts

Amazon listing images, A+ Content, and brand storefront designs.

Beyond design

From sketch to shipped product.

Concept & drawing

John is an artist. He sketches and draws new product ideas before anything is made.

Factories, samples & quality

He finds factories across China, runs sampling, and checks quality before production.

Shipping & logistics

He handles getting finished products shipped and delivered, end to end.

Products John has designed

BottlesPackagingToysStuffed toysClothingJacketsBlanketsCard gamesKeychainsAthletic wear

Experience

Where John has worked.

Content Brewery

Creative Lead · Nov 2019 to now

Website, social media, and ad assets for clients: photo, video, 2D/3D design, hand-drawn illustration, and animation.

Social media agency

Senior Multimedia Designer · Jun 2021 to May 2023

Led the agency's offshore Philippine design team. Made photos, videos, 2D/3D design, and animation for paid ads, social media, and product promotions.

What the What?! party game (Well Why Not Media, Los Angeles)

Lead Designer · Jan 2021 to Jan 2022

Led a 4-person creative team. Made the product design, branding, packaging, and engraving-style illustrations. Worked with vendors on the Kickstarter launch and mass production. The Kickstarter raised USD 32,273 from 519 backers. See the case study at contentbrewery.co/work/#what-the-what.

Pokemon Butler

Digital Media Designer · Sep 2020 to Dec 2020

Brand style guide, wireframes, website design, and hand-drawn assets. Built the first site pages in Webflow.

Management company

Web Multimedia Designer · Jun 2020 to Oct 2020

User flows, wireframes, and UX/UI designs for websites, a mobile app, and paid ads.

Portfolio projects

Selected work.

Images and full write-ups are in John's portfolio.

Tiller Rides: Packaging & prints, designed by John Abellare

Tiller Rides

Packaging & prints. Book and catalog for the Tiller Rides Roadster, an urban bike.

Source: John's portfolio on CarbonmadeResicert: Illustrations, designed by John Abellare

Resicert

Illustrations. Rough graphite-style illustrations for the book "Building Your Ideal Business" by Paul Antonelli.

Source: John's portfolio on CarbonmadeThe Good Farmers: Packaging, designed by John Abellare

The Good Farmers

Packaging. Logo and packaging for Tagumpay, a dragon fruit brew. The colors draw on Fernando Amorsolo paintings.

Source: John's portfolio on CarbonmadeVove: Packaging & prints, designed by John Abellare

Vove

Packaging & prints. Product visuals and packaging for a compostable, carbon-neutral products company.

Source: John's portfolio on CarbonmadeJRNY CLUB: Product & merchandise, designed by John Abellare

JRNY CLUB

Product & merchandise. Totes, apparel, tags, and plush character designs for a web3 brand store.

Source: John's portfolio on CarbonmadeJRNY CLUB plush: Product design, designed by John Abellare

JRNY CLUB plush

Product design. Turnaround drawings for a plush character, made for production.

Source: John's portfolio on CarbonmadeSCRD: Product & merchandise, designed by John Abellare

SCRD

Product & merchandise. Hand-drawn streetwear tees and hoodies that mix Filipino tradition with urban style.

Source: John's portfolio on CarbonmadeSCRD hoodie: Product & merchandise, designed by John Abellare

SCRD hoodie

Product & merchandise. Back print for a limited-drop hoodie.

Source: John's portfolio on Carbonmadehomesmart: Amazon A+ Content & storefront, designed by John Abellare

homesmart

Amazon A+ Content & storefront. Amazon A+ Content and storefront images for a weighted blanket brand.

Source: John's portfolio on CarbonmadeCharacter illustration: Illustrations, designed by John Abellare

Character illustration

Illustrations. Original character art.

Source: John's portfolio on CarbonmadeEditorial illustration: Illustrations, designed by John Abellare

Editorial illustration

Illustrations. Hand-drawn illustration with a soft, painted finish.

Source: John's portfolio on CarbonmadeRecipe app: UX/UI design, designed by John Abellare

Recipe app

UX/UI design. App screens designed from hand sketches to finished UI.

Source: John's portfolio on Carbonmade

EMPIRE and MVPBETS

Logo & branding. Logo versions, color palettes, and sketches.

Source: John's portfolio on Carbonmade

Need something designed or made?

Tell us one product, asset, or store you need. We'll come back with a proposal for how we'd do it, and what it would cost. Projects start at USD 1,500.

hello@contentbrewery.co